This solution enables leaders to help think beyond their traditional product offerings and envision new concepts, designs, and product or line extensions.
Key questions answered include:
- How can my company identify and create new business opportunities?
- Can my company offer our customers a new product, service, or experience that will distinguish us from our competitors in a positive way?
- Are there unmet needs or gaps in my business market which could be addressed in an innovative manner?
Our approach looks at solutions through two lenses:
- Divergence: Approaches that will help generate a new insight or perspective for your company through a thought provoking process. The process is grounded on clear problem definition and a comprehensive fact-base consulting in order to facilitate a meaningful and focused ideation for your company's success.
- Convergence: This is a robust prioritization process that would screen and evaluate different concepts for your company to ensure the feasibility of the final solution. This process also helps to identify key assumptions and critical success factors in your company that need to be proved or disproved in order for your company to succeed.