We help businesses develop a fresh and useful perspective on their future which in turn can inform strategic development.

 To do this, we answer three key questions:

• What forces are shaping the category?
  • What consumer or customer shifts are taking place?
  • How is the category evolving?
  • What are our competitors doing?
• What does our future look like?
  • What future scenarios can we envision to understand tomorrow's possibilities?
  • How can we shape the market to unlock a desirable future?
  • Where can we spot opportunity areas that will future-proof our business by unlocking growth?
• What blueprint can we develop to unlock growth? 
  • What platforms for innovation can we put in place to prepare for future scenarios?

  
  

To answer these questions, we generally follow a three-stage approach as follows, tailored to the unique question(s) at hand:

1. Exploration: We start with gathering  quantitative and qualitative insights including drivers of change, macro-forces, trends, stakeholder and expert interviews, and published perspectives and reports.
2. Envisioning: Using any number of frameworks (depending on the time frame and project objective) we build scenarios that describe plausible and impactful futures.
3. Activating: We refine the scenarios and embed them within the organization through co-creation labs (Future Forums), and activate through back-planning strategy sessions and whitespace opportunity identification.