Market Landscaping

Market Landscaping

Market Landscaping

A comprehensive market assessment maps opportunity, entry, value chain economics, and consumer need gaps.

Strategy3's portfolio of Market Landscaping engagements include:

  • Market Opportunity Assessment
  • Competitive Analysis
  • Distribution Channel and Value Chain Analysis
  • New Product Development
  • Partner Diligence
  • Initial Public Offering (IPO) analysis

These engagements answer questions like:  

  • What is the size of the market opportunity or growth potential?
  • What is the right product or portfolio of projects and at what price?
  • What product features are important to customers?
  • Who are the target segments?
  • What channels should we leverage?
  • What is our value proposition?

While every solution is tailored to your needs, four common areas include:

  1. Market Diagnosis: This is foundational to understanding the current market environment, demand opportunity, and growth drivers and inhibitors that will drive change.
  2. Competitive Landscape: Mapping the competitive landscape to understand the current service providers, their business and operations models, and channel structure helps provide a fuller picture of market dynamics.
  3. Consumer Understanding: We will analyze the end customer segment(s) to understand purchase triggers, the purchase journey, channel preferences, and any need gaps and expectations.
  4. Opportunity Assessment and Recommendations: A final output will estimate the opportunity and provide recommendations to tap into the business potential.

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