Market Landscaping

Market Landscaping

Market Landscaping

A comprehensive market assessment maps opportunity, entry, value chain economics, and consumer need gaps.


Strategy3's portfolio of Market Landscaping engagements include:

  • Market Opportunity Assessment
  • Competitive Analysis
  • New Product Development
  • Distribution Channel and Value Chain Analysis
  • Market Entry Strategy
  • Partner Diligence
  • Initial Public Offering (IPO) analysis 


These engagements answer questions like:  

  • What is the size of the market opportunity or growth potential? 
  • What is the right product or portfolio of projects and at what price? 
  • What product features are important to customers? 
  • Who is the target market? 
  • What channels should we leverage? 
  • What is our value proposition? 


While every solution is tailored to your needs, four common areas include:

  1. Market Diagnosis: This is foundational to understanding the current market environment, demand opportunity, and growth drivers and inhibitors that will drive change.
  2. Competitive Landscape: Mapping the competitive landscape to understand the current service providers, their business and operations models, and channel structure helps provide a fuller picture of market dynamics.
  3. Consumer Understanding: We will analyze the end customer segment(s) to understand purchase triggers, the purchase journey, channel preferences, and any need gaps and expectations.
  4. Opportunity Assessment and Recommendations: A final output will estimate the opportunity and provide recommendations to tap into the business potential.

By using this website, you agree to our use of cookies to personalise certain website features and to measure the audience and use of this website. Find out more

I agree