How can Chinese brands succeed when exporting to developed countries?
To answer this question, we developed "A Whitepaper on Export Development of Chinese Domestic Brands" in partnership with Google. This joint paper, released today, covers four key strengths shared by many Chinese companies: Branding, Sales & Marketing, Product, and Data & Analytics.
Using original research and case studies, we provide systematic, up-to-date guidance in each of these areas – supporting Chinese brands as they enter overseas markets. Our whitepaper also explores the overall landscape and current consumer trends of the fashion, beauty, and consumer electronics industries in the US.
If these topics are of interest to your organization, please download our publication and use it to conduct a holistic internal assessment. Its insights will help you develop critical export capabilities to unlock sustainable business growth in overseas markets.