A global leader in building materials, the client wanted to understand the domestic market size for building materials, the key opportunities that it should tap, and most importantly how it should position its building materials within the Malaysian market. The client also wanted to understand the key competitors and their strengths within the domestic market. Ipsos Business Consulting, using both primary and secondary research, identified the domestic market size for building materials and developed a customized channel strategy and a targeted segmentation strategy to cater to the different building materials.
The building material manufacturer is a listed company on the Paris stock exchange, operating in 61 countries, with a diverse range of clients from various different verticals.
The key challenges for the client were its declining market share in Malaysia and the emergence of new players within a short period of time. To address the situation immediately, the client needed to understand the strengths and weaknesses of the new players and to develop a targeted approach for each of its product offerings for clients from different verticals.
Ipsos Business Consulting used multiple approaches to understand each component within the study. The approaches are highlighted below:
Ipsos business consulting provided the client with an understanding of the Malaysian domestic building materials market through a comprehensive market sizing exercise, in-depth competitor analysis, and a targeted segment approach. The client has recently adopted the proposed strategies to expand their customer base within their targeted segments.