Our client's food and beverage business experienced unprecedented growth during the Covid-19 pandemic. Building on this success, the client was seeking to drive continued growth in the coming quarters. The yearly innovation week set as a goal the creation of ideas that were both innovative and feasible for the business. Our client sought a partner that could help provide strategic facilitation and logistics for collecting, refining and testing breakthrough ideas across their food and beverage categories—and host the entire process virtually.
Ipsos Strategy3 Solution
With these goals in mind, Strategy3 (S3) developed a seamless process enabled by a simple, but powerful technology platform—The Vision Lab—enabling employees to submit ideas in real-time and upvote them, all on their mobile devices. Once submission and voting closed, the technology exported idea rankings for each category.
Strategy3 led ideation refinement alongside category teams, using innovative virtual workshopping techniques to select top ideas, match them to existing business challenges, and build them into full-fledged concepts. Finally, ideas were tested and refined via an overnight innovation screener that selected ideas based on their relevance, differentiation, and messaging.
Outcome & Results
Over the course of three days, our client and Strategy3 generated 407 potential ideas and 12,631 upvotes from 1,339 participants. The top ideas included an array of activations across all food and beverage categories. Each of the top employee-sourced and consumer-vetted ideas eventually were socialized among client leaders for inclusion in the company's innovation pipeline.