Strategic Foresight

Strategic Foresight

Strategic Foresight

We help businesses develop a fresh and useful perspective on their future which in turn can inform strategic development.


To do this, we answer three key questions:

  • What forces are shaping the category?
    • What consumer or customer shifts are taking place?
    • How is the category evolving?
    • What are our competitors doing?
  • What does our future look like?
    • What future scenarios can we envision to understand tomorrow's possibilities?
    •  How can we shape the market to unlock a desirable future?
    • Where can we spot opportunity areas that will future-proof our business by unlocking growth?
  • What blueprint can we develop to unlock growth? 
    • What platforms for innovation can we put in place to prepare for future scenarios?


To answer these questions, we generally follow a three-stage approach as follows, tailored to the unique question(s) at hand:

  1. Exploration: We start with gathering  quantitative and qualitative insights including drivers of change, macro-forces, trends, stakeholder and expert interviews, and published perspectives and reports.
  2. Envisioning: Using any number of frameworks (depending on the time frame and project objective) we build scenarios that describe plausible and impactful futures.
  3. Activating: We refine the scenarios and embed them within the organization through co-creation labs (Future Forums), and activate through back-planning strategy sessions and whitespace opportunity identification.

By using this website, you agree to our use of cookies to personalise certain website features and to measure the audience and use of this website. Find out more

I agree